Date: Thu, 28 Mar 2024 10:06:52 +0100 (CET)
Message-ID: <826065421.10510.1711616812990@finow.excentos.com>
Subject: Exported From Confluence
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The excentos Web Analytics tool is based on the popular and powerful Matomo software framework. Matomo (previously named as P=
IWIK) is one of the leading Open Analytics Platforms and provides many adva=
ntages:
- Matomo is a software platform that allows 100% data ownership=
strong> (unlike Google Analytics, for example), meaning excentos assures
your data remains your data only (and will not be share=
d with third parties).
- it allows far-reaching customizations of reports as th=
ey are required for Guided Selling.
- for a general documentation on how to use the interfac=
e and work with the reports, please refer directly to Matomo: =
http=
://matomo.org.
The Matomo community has compiled a great Guided Tour tha=
t shows all most important features and customizations: https://matomo.org/docs/matomo-to=
ur/.
Content of this Document=
ation
(see also the page navigation on the left)
Goals and Con=
cept of excentos Web Analytics
The philosophy of the excentos Web Analytics tool is to make it as easy =
as possible for our customers and partners to:
- access the usage data
- identify success parameters
- track business goals
- find out exit points in order to increase conv=
ersion
- offer reports and data that provide consumer insights =
on how your prospects and customers take the buying decision
- allow to analyze browsers, screen resolutions, device types etc. in ord=
er to improve the Product Guide's user experience
This documentation shows how to use the reporting functionality in the e=
xcentos Analytics to achieve the goals mentioned above.
Login/Access
You can access the excentos Analytics here: https:=
//analytics.excentos.com
- The excentos Analytics is accessible to literally any modern web browse=
r, but excentos recommends using up-to-date Firefox or Chrome brows=
ers.
- The login to the excentos Analytics is provided to you individually per user by the excentos staf=
f
Please protect your username and password and/or frequent=
ly change your password to protect your data. You can change your password =
yourself.
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