- Matomo is a software platform that allows 100% data ownership (other than e.g. (unlike Google Analytics, for example), so meaning we can make sure assure your data stays remains your data onlyonly (and will not be shared with third parties).
- it allows far-reaching customizations of reports as they are required for Guided Selling
- for a general documentation on how to use the interface and work with the reports, please refer directly to Matomo: http://matomo.org.
The Matomo community has compiled a great Guided Tour that shows all most important features and customizations: https://matomo.org/docs/matomo-tour/
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