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The process is based on excentos intensive extensive experience from plenty of projects in a wide range of product categories and millions of usage data records from countless Product Guide sessions.
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- the phases of the user interface
- the questions and answer options
- the (dynamic) question flow between the phases / questions / answer options, i.e. which question/answer option is presented in response to user actions or product data
- the intended recommendation behavior for each answer option and their combinations
- the way of how all of the above is presented to the user (i.e. content, images, user interface)
Discuss
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Your Concept With excentos and
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Let the Guided Selling Gurus
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Optimize it 
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 Of course, excentos will be happy providing you with tips and tricks how to further optimize the Product Guide. It's really important for us to have great Product Guides out there. Just Contact excentos Support, we're here to help!
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| title | Examples of what excentos can do for you |
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Here are just some examples of our expertise to get the best out of your Product Guide and really optimize your Digital Sales: - is Is there a good site integration that makes sure your users easily find the Product Guide in the right situation?
- do Do you get the most out of your product data? If not, what are the options and how can excentos support?
- how How could we enhance the user experience?
- will Will every user of your target group understand it? does Does your concept speak the same language as the user?
- are Are the phases and questions useful and to they provide a good Advisor process?
- can Can we still optimize the question flow? save Save time? take Take out dependencies?
- are Are there too many / too few questions per phase?
- how How do we achieve upselling? is Is there a cross selling potential to increase shopping cart values and margins?
how How do we optimize your margins? - how How to get the most out of our AI-based self optimization features to auto-optimize the sales performance?
how How do we achieve sales optimization (i.e. sell the products you would like to sell according to your sales goals)? how How do we market the USPs of your products (i.e. make sure every user understands and remembers the benefits and key arguments for your products)?
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