...
| Info |
|---|
This page describes the report "Exit Pages" in the section "BehaviourBehavior". |
| Table of Contents |
|---|
Introduction
The Report BehaviourBehavior| Exit Exit pages allows you to analyze at what stages of the Product Guide the users exited the Product Guide.
Please read the definition on "what is an Exit?" to understand that - depending on the action - a certain Exit rate is normal and desired and does not necessarily mean that your Product Guide does not work successfully, since we you want users to perform other actions in your shop or website after interacting with the Product Guide.
If you hover over the report title or column titeltitle, you will see tool tips with definitions of each figure in the report.
...
| Info |
|---|
An Exit was reached if a visitor ceases to do further actions on the Product Guide during the lifetime of the session. It is an implicit information because Exit is tracked once the Analytics cannot observe any further event within the session upon completion of the session. The session lifetime can be configured per project; we typically use it is set to 10 to 15 minutes typically. |
The events before the Analytics tracks an Exit can be:
...
- you cannot deduce from this report that only 36% of the users clicked on a link to a Product Detail Page, since:
- 93 times, a visitor performed no other action that is measurable for excentos after visiting the "Phase 6 Resultlist".
- if you want to find out how many users clicked on outlinks to e.g. your Product Detail Pages, see the report Goals and then e.g. "Success (Exit to Products)"
Benchmark: We experienced Experience shows that 25 - 35% exit rate in the first phase of a wizard-style Product Guide are normal. Compare this to other landing pages in your website. If your exit rate on the entry page is much higher than this rate, possible actions are:
...