The excentos Web Analytics tool is based on the popular and powerful Matomo software framework. Matomo (earlier was named PIWIK) is one of the leading Open Analytics Platforms and provides many advantages:
- Matomo is a software platform that allows 100% data ownership (other than e.g. Google Analytics), so we can make sure your data stays your data only
- it allows far-reaching customizations of reports as they are required for Guided Selling
- for a general documentation on how to use PIWIK and work with the reports, please directly refer to PIWIK: http://matomo.org.
The PIWIK community has compiled a great Guided Tour that shows all most important features and customizations: http://matomo.org/docs/piwik-tour/
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Content of this Documentation
(see also the page navigation on the left)
Goals and Concept of excentos Web Analytics
The philosophy of the excentos Web Analytics tool is that we want to make it as easy as possible for our customers and partners to:
- access the usage data
- identify success parameters
- track business goals
- find out exit points in order to increase conversion
- offer reports and data that provide consumer insights on how your prospects and customers take the buying decision
- allow to analyze browsers, screen resolutions, device types etc. in order to improve the Product Guide's user experience
You can learn in this documentation how to use which report in the excentos Analytics to achieve the above-mentioned goals.
Login / Access
You can access the excentos Analytics here: https://analytics.excentos.com/
- The excentos Analytics is accessible to literally any modern web browser but we recommend using up-to-date Firefox or Chrome browsers
- The login to the excentos Analytics is provided to you individually per user by the excentos staff
Please protect your username and password and / or frequently change your password to protect your data. You can change your password yourselves.