This article explains how to identify the Regions where your visitors are from. |
If you want to analyze where the visitors of your Product Guides are located, please use the report Visitors | Locations.
The interactive map allows you to click on the continent / country and drill down to the level of states:
As indicated in the screen (bottom right), you can also change the metrics (e.g. from Visits to Actions / Bounce Rates etc).
You can then drill down into any state, for example:
By using the dropdown, you can select other countries and also "zoom out" of the selected country again (if you select "World-Wide").
Depending on whether the visitors can be clearly assigned to a region or not, there might be some users with "unknown region" (see example in the screen above).
The "Region to City" switcher allows you to analyze the traffic by city: