...
- The product guide was loaded
- event name: "load"
- dimensions:
- duration - the amount of time in milliseconds it took to load the product guide. This includes the time for downloading all the required ressources resources and is threferoe therefore also dependent on the network connection of the end user.
- A stage in the product guide was seen
- event name: "page_view"
- dimensions:
- page_title - the title of the stage, as seen be by the end user. This can alternatively be configured to use the internal stage IDs.
- see https://developers.google.com/analytics/devguides/collection/ga4/views
- An answer to a question in the product guide was selected
- event name: "select_content"
- dimensions:
- content_type - the internal ID of the question
- content_id - the internal ID of the answer
- see https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=7309740710168604693-EU&client_type=gtag#select_content
- The user transitioned to the previous (/ the next / a selected) stage
- event name: "select_content" (/ "navigate_to_next_stage" / "navigate_to_stage")
- dimensions:
- content_type - "navigation"
- content_id - "previous" / "next" / "direct"
- These events should help you better understand the users user's journey through the guide. The corresponding stages are separately tracked as "page_view" events, so you can use the default analytics reports provided by Google.
- A list of recommendations was seen
- event name: "view_item_list"
- dimensions for each recommendation:
- item_list_id - the internal id of the recommendation group the recommendation was contained in (top, recommendations, alternative, cross_selling)
- item_list_name - the label of the recommendation group, as seen by the end users, e.g. "Your top recommendation"
- item_id - the product id
- item_name - the label of the product, as seen by the end users
- item_brand (if available)
- item_price
- shown as "Items viewed in list" in GA4's reports
- see https://support.google.com/analytics/answer/9143382#ecommerce-metrics&zippy=%2Cecommerce
- The product details page was opened
- event name: "select_item"
- dimensions (as above)
- item_id
- item_name
- item_brand
- item_price
- shown as "Items clicked in list" in GA4's reports
- A lead generation form was submitted (if applicable)
- event_name: "generate_lead"
- The product guide was restarted
- event name: "select_content"
- dimensions:
- content_type: "administration"
- content_id: "restart"
...