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- The product guide was loaded
- event name: "load"
- dimensions:
- duration - the amount of time in milliseconds it took to load the product guide. This includes the time for downloading all the required ressources and is threferoe also dependent on the network connection of the end user.
- A stage in the product guide was seen
- event name: "page_view"
- dimensions:
- page_title - the title of the stage, as seen be the end user. This can alternatively be configured to use the internal stage IDs.
- see https://developers.google.com/analytics/devguides/collection/ga4/views
- An answer to a question in the product guide was selected
- event name: "select_content"
- dimensions:
- content_type - the internal ID of the question
- content_id - the internal ID of the answer
- see https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=7309740710168604693-EU&client_type=gtag#select_content
- The user transitioned to the previous (/ the next / a selected) stage
- event name: "navigate_to_previous_stageselect_content" (/ "navigate_to_next_stage" / "navigate_to_stage")
- dimensions:
- content_type - "navigation"
- content_id - "previous" / "next" / "direct"
- These events should help you better understand the users journey through the guide. The corresponding stages are separately tracked as "page_view" events, so you can use the default analytics reports provided by Google.
- A list of recommendations was seen
- event name: "view_item_list"
- dimensions for each recommendation:
- item_list_id - the internal id of the recommendation group the recommendation was contained in (top, recommendations, alternative, cross_selling)
- item_list_name - the label of the recommendation group, as seen by the end users, e.g. "Your top recommendation"
- item_id - the product id
- item_name - the label of the product, as seen by the end users
- item_brand (if available)
- item_price
- shown as "Items viewed in list" in GA4's reports
- see https://support.google.com/analytics/answer/9143382#ecommerce-metrics&zippy=%2Cecommerce
- The product details page was opened
- event name: "select_item"
- dimensions (as above)
- item_id
- item_name
- item_brand
- item_price
- shown as "Items clicked in list" in GA4's reports
- A lead generation form was submitted (if applicable)
- event_name: "generate_lead"
- The product guide was restarted restarted
- event name: "select_content"
- dimensions:
- content_type: "administration"
- content_id: "restart"
The following user dimensions are set:
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If you want excentos to track the Product Guide's usage data into your Google Analytics instance, please provide us with the following:
- your Goolge tag Property Stream's Measurement ID (starts with G-, see https://support.google.com/analytics/answer/9539598)
- preferably at least reading/viewing access to your analytics for the the user analytics.excentos@gmail.com for the property with said tracking ID
- this email address is maintained by excentos and will provide access to the front-end dev and project management staff only
- for adding a user/granting access for a property or view, see https://support.google.com/analytics/answer/9305788
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