This page describes the events that are tracked in the excentos Analytics system for every of our themes out of the box.
Please note that we can implement many more custom event types and tailor them to a customer's analytics system (like Google Analytics).
Usage Events
Usage events are all events where the user performed any action within the Product Guide.
excentos tracks literally all usage events you can think of in order to gain full insight into the purchase decision process and in order to be able optimizing the Product Guides.
- starting or ending a Product Guide session
- navigation between stages
- answered questions with the selected values
- interactions with recommendations
- search queries
- theme usage
- optional interaction with widgets
Success Events
- goals
- recommendations Shown
- product Interest
- exit to Product
- optional custom goals
- e-commerce (optional)
- recommended products
- ordered products
Reports based on the above data
If you are interested in seeing the reports that the excentos Analytics can provide based on the above usage data tracking, please contact us for a demo or request our Analytics example reports.
