- Matomo is a software platform that allows 100% data ownership (other than e.g. Google Analytics), so we can make sure your data stays your data only
- it allows far-reaching customizations of reports as they are required for Guided Selling
- for a general documentation on how to use PIWIK the interface and work with the reports, please directly refer to PIWIKMatomo: http://matomo.org.
The PIWIK Matomo community has compiled a great Guided Tour that shows all most important features and customizations: http://matomo.org/docs/piwik-tour/
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