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Info

This documentation describes the excentos Web Analytics tool (https://analytics.excentos.com/) to analyze the traffic and success of your Product Guides.

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The excentos Web Analytics tool is based on the popular and powerful Matomo software framework. Matomo (earlier was named previously named as PIWIK) is one of the leading Open Analytics Platforms and provides many advantages: 

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  • Matomo is a software platform that allows 100% data ownership (other than e.g. unlike Google Analytics, for example), so we can make sure meaning excentos assures your data stays remains your data onlyonly (and will not be shared with third parties).
  • it allows far-reaching customizations of reports as they are required for Guided Selling.
  • for a general documentation on how to use PIWIK the interface and work with the reports, please directly refer refer directly to PIWIKMatomo: http://matomo.org.
    The PIWIK Matomo community has compiled a great Guided Tour that shows all most important features and customizations: httphttps://matomo.org/docs/piwikmatomo-tour/.


Content of this Documentation

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The philosophy of the excentos Web Analytics tool is that we want to make it as easy as possible for our customers and partners to:

  • access the usage data
  • identify success parameters
  • track business goals
  • find out exit points in order to increase conversion
  • offer reports and data that provide consumer insights on how your prospects and customers take the buying decision
  • allow to analyze browsers, screen resolutions, device types etc. in order to improve the Product Guide's user experience


You can learn in this This documentation shows how to use which report the reporting functionality in the excentos Analytics to achieve the goals mentioned above-mentioned goals.


Login/Access

You can access the excentos Analytics here: https://analytics.excentos.com/ 

  • The excentos Analytics is accessible to literally any modern web browser, but we recommend excentos recommends using up-to-date date Firefox or Chrome browsers.
  • The login to the excentos Analytics is provided to you individually per user by the excentos staff
    Please protect your username and password and/or frequently change your password to protect your data. You can change your password yourselvesyourself.