- Matomo is a software platform that allows 100% data ownership (unlike Google Analytics, for example), meaning we assure your data remains your data only (and will not be shared with third parties).
- it allows far-reaching customizations of reports as they are required for Guided Selling.
- for a general documentation on how to use the interface and work with the reports, please refer directly to Matomo: http://matomo.org.
The Matomo community has compiled a great Guided Tour that shows all most important features and customizations: https://matomo.org/docs/matomo-tour/.
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