The Workbench comes integrated with essential reports and displays the usage data of your Product Guides.
You can opt for the full Web Analytics suite or stick to the default ones provided within the Workbench.
The Analytics view displays the usage data of your Product Guides. There are only a handful of reports integrated into the Workbench. The full Web Analytics Suite contains a lot more data, reports and views than within the Workbench.
You can access the advanced analytics via Matomo if you have at least a Professional account.
Please note that your free trial account contains demo data only and not productive data.
Example from Demo Guides
Analytics are useful to organically learn more about your customers and their behavior.
You can measure conversion rate, view what kind of products are popular, segment customers and much more.